Our Story & Ayurveda

We’re Jasmine and Alicia, the sisters behind Wild Chai & This Is Our Story

In the 1960s, our family left India for London, bringing with them the vibrant flavours of home. Chai quickly became the heart of their community—a connection to their roots and a source of comfort.

Today, chai has gained popularity but often inauthentically as sugary, non-spicy drinks. As South Asian sisters, we’re on a mission to reintroduce authentic, healthy chai blends inspired by Ayurvedic wisdom passed down through generations. Every cup of Wild Chai reflects our heritage and commitment to wellness, sustainability, and authenticity.

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Our Story

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What Is Ayurveda?

Ayurveda, meaning “The Science of Life,” is a 5,000-year-old Indian medicine system centered on balance. It emphasises harmony between the body, mind, and spirit using natural remedies like herbs and spices. At Wild Chai, we embrace Ayurvedic principles to craft powerful wellness blends.

Our mission

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Sustainably Sourced Ingredients

We work directly with carbon-neutral farms in Assam and Kerala to ensure premium quality while protecting the environment.

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Empowering Female Farmers:

We pay fair wages and invest in community programs to support the women behind your chai.

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Eco-Friendly Packaging

All our packaging is 100% recyclable and biodegradable, ensuring a better future for our planet.

Our Commitment to People and Planet

At Wild Chai, we believe every cup should make a positive impact.

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